Student satisfaction and university reality at the private segment of highest education system
Volume 03 Issue 2
Authors
Zdenek Malek, Tibor Salat, Michaela Mikova
Keywords
student satisfaction, private university, education, case study, Czech Republic
Citation in APA style
Malek, Z., Salat, T. & Mikova, M. (2025). Student satisfaction and university reality at the private segment of highest education system. Journal of Business Sectors, 3(2), 93–102. https://doi.org/10.62222/LIND5758
DOI
Abstract
Research background:
The quality of higher education has long been a focal point of interest among researchers. Private universities often promote themselves as institutions that more effectively integrate theoretical knowledge with practical business experience. The quality of university education in the fields of economics and management plays a crucial role in shaping future leaders, managers, and owners of emerging entrepreneurial subjects.
Purpose of the article:
The objective of this scientific article is to identify key aspects of student satisfaction with the educational process at private universities and to compare their expectations with the actual university environment during the academic year. The analysis focuses on services, infrastructure, staff, and the quality of educational courses.
Methods:
Data collection was carried out at three private universities in the Czech Republic and Slovakia. The questionnaire consisted of 24 closed-ended questions and was completed by 246 students. The data collection took place in September 2025. The assumptions of testing were verified with using Kolmogorov-Smirov test and Levene test. The statistical hypotheses were verified using non-parametric approach – Mann-Whitney test, and IBM SPSS Statistics was employed for data analysis.
Findings & Value added:
Differences between students’ expectations and their actual experience in evaluating the quality of services provided by the private university are not statistically significant. Approximately 40% of students perceive the university facilities as attractive and well-maintained. Furthermore, seven out of ten surveyed students consider the website design to be clear and up to date. Similarly, the findings confirmed that differences between expectations and real experience in assessing the quality of education provided by academic staff are not statistically significant. Three out of four surveyed students view their instructors as friendly and as experts in their respective fields of study.